If it comes to your business marketing strategy, there is one question you need to ask yourself: does your marketing encourage potential customers to act and spend their money on…

Have you heard of conversational marketing? It’s based on one-to-one interactions in real-time done via chatbots, phone calls or live chats. Thanks to these tools, communication becomes more personalized and…

Why should you use zero-party data in your marketing strategy? There is a simple answer to this question: because it provides great personalization for each of your customers. Now, how can you…

As we say-no data, no business. In today’s world data is a cornerstone of everything businesses need-from productivity issues to build apps. In a nutshell, businesses without sturdy data management can…

Why is productivity in small businesses that important? Because small businesses need to do ???? ???? ???? and keep in mind that slowing down equals losing clients. But don't worry, here are…

People think that AI is confined in the vicinity of giant robotics companies, billion-turnover brands, and think tanks. Yes, it used to be like this, but nowadays, when business is…

A positive customer experience is crucial to the success of your business. The path is simple: a happy customer can become a loyal customer who can - ultimately - help…

There’s no doubt that digital transformation has revolutionised sales tools and tactics. With modern analytics it’s easy to get access to deep insights into the customer and thanks to the…

There’s nothing more important to a small business than its employees ? The rule is simple ? if employees are happy, their productivity increases, and that’s exactly what every business…