History of Salesforce Salesforce, which is today the number 1 CRM in the world connecting companies and customers in the digital age. It was founded in 1999 in San Francisco. The premise of Salesforce was to enable companies of all sizes to use advanced technologies,...
What is customer 360 and what are its benefits?? Customer 360 refers to a 360 degree view of a customer’s data including every interaction, from a website inquiry to a product purchase to a customer support ticket. It means that every group in the company has access...
Over time, it can be noticed that more and more companies use Salesforce to a greater extent and collect more and more data in it, which requires appropriate protection. This is especially important for industries related to finance and insurance, which can store...
▪️Do you want to organize information about your customers❓ ▪️Efficiently develop offers and analyze the needs of recipients❓ ▪️Ably manage documents in the company❓ If so, you surely need a CRM system that has already been proven by many companies! What is a CRM...
If it comes to your business marketing strategy, there is one question you need to ask yourself: does your marketing encourage potential customers to act and spend their money on your products or services? You can find the answer in a good quality data correlation!...
Did you know that Relationship intelligence can give you new insights into your customers? This kind of data comes from your company’s interactions with customers. Now, how can Relationship Intelligence improve your business and CRM management? Relationship...
Have you heard of conversational marketing? It’s based on one-to-one interactions in real-time done via chatbots, phone calls or live chats. Thanks to these tools, communication becomes more personalized and efficient. It allows you to build stronger relationships...
Why should you use zero-party data in your marketing strategy? There is a simple answer to this question: because it provides great personalization for each of your customers. Now, how can you effectively use zero-party data? Here are 3 creative ways to receive it...
As we say-no data, no business. In today’s world data is a cornerstone of everything businesses need-from productivity issues to build apps. In a nutshell, businesses without sturdy data management can be behind in a few aspects, such as innovation or customer...
Why is productivity in small businesses that important? Because small businesses need to do ???? ???? ???? and keep in mind that slowing down equals losing clients. But don’t worry, here are 3 productivity hacks that can boost your business productivity and make...
