In an era of increasing expectations, companies have to go above and beyond to deliver the best customer experience ✔ Salesforce has recently published a report based on a survey of “more than 500 traditional retail, pure play, consumer goods, and branded manufacturing leaders from around the world”. If your company aspires to reach higher levels of customer satisfaction, you might be interested to learn more about the results ? ? Based on the report, the “elite performer’s” roadmap (whose revenue increased more than 10% in the past fiscal year) presents itself as follows:
Phase 1 Emphasize strong, clean, and secure data throughout your enterprise and use them as building blocks of your consumer experience strategy.
Phase 2 Turn data into intelligence – even the richest data collection isn’t complete without a concrete plan to use it.
Phase 3 Adopt a unified consumer engagement platform… such as Salesforce ?
As useful as big data can be, it is important to think about how to analyze and understand it.
With Salesforce, you get access to close-to-unlimited options that will help you succeed. Data is and will continue to be the key to customer satisfaction.
If you want to make sure you use them wisely – contact me so we can evaluate your success chances together ?
