There are thousands of companies in the world and each one of them has different needs. Using a general CRM that can’t be customized simply doesn’t make sense and can be a waste of time. Salesforce is an intuitive CRM designed to be customized. This means that you can create unique software that’s fully compatible with the needs of your business. Sounds like a great deal, doesn’t it? Salesforce is known to be one of the most flexible CRM software on the market because of its amount of integrations available within the platform.Salesforce’s priority is to give you full control over what data is used for certain cases. You have the ability to optimize and reevaluate your processes as you go. To do so, you can either configure or customize your platform.