People think that AI is confined in the vicinity of giant robotics companies, billion-turnover brands, and think tanks. Yes, it used to be like this, but nowadays, when business is more digital than ever, Artificial Intelligence is making huge waves across the small commerce world.
Now, let’s talk about a few AI-related topics.
What is Artificial Intelligence?
AI is nothing else than computer software. It analyses data in terms of making human-like choices. The software cannot think, but it can be programmed to solve problems using schemes similar to human’s reasoning, perception, and learning. Artificial Intelligence has applications for everything: from self-driving devices and smart homes to smartphone assistants and chatbots.
How can AI improve your small business?
In a nutshell, Artificial Intelligence gives your business way more personalized customer service solutions. It allows your company to understand its clients’ needs and gives you a clearer picture of the customer.
Here are a few ideas on how you can use AI to improve your business:
?Bring your customer service to the next level thanks to chatbots—these AI-powered plug-ins can be available on your app or website 24/7. They are usually set up to interact with the customer and, by using the resources that already exist (FAQ), deliver the best solutions.
? Schedule calls and appointments with clients — as your business grows, so does your data and client information. CRM software with Artificial Intelligence’s help gives even more convenient organization for mass communication.
? Drive upselling and cross-selling — thanks to AI you can entirely transform the way your customers interact with your business, create a smooth customer experience, and boost sales. How? Artificial Intelligence allows you to assign linked items for each product in your e-store or create in-cart upsell pop-ups. These solutions will increase the average value of your order and promote better-quality products.
✅ Boost cybersecurity — AI analyzes a business software and stored information to review its behavior patterns. Artificial Intelligence can recognize acceptable and accurate elements like links, emails, and time ranges. If something is outside of typical patterns, AI reacts quickly to remove potential threats or find a remedy.
Cybersecurity is a common concern of all-sized businesses. Nonetheless, it represents a real threat to small businesses — because they don’t realize the risk.
Small businesses have to face the whole spectrum of cyberattacks. Such things can provoke the loss of potential clients and their trust. That is why it is so important to invest in robust cybersecurity.
Is AI expensive?
There is no answer to this question. Pricing always depends on your needs. The most important thing is to know what your business necessitates are. Despite all, if you look at all the benefits to your business, Artificial Intelligence is very affordable. Let me remind you that AI allows you to automate repetitive tasks. It means that you can reduce the time and money spent on the workforce.
Is it a time saver?
As I mentioned above, the most significant advantage of AI for your business is time-saving. Artificial Intelligence can capture client data, automate repetitive tasks and workflows. Tackle the power of AI in your business to make it more productive than ever.
Is AI difficult to use?
No. Nowadays, AI is very trouble-free in use. Those systems do their best to imitate the functioning of the human brain. AI analyses the data patterns and stores them for future application. Everything here is a matter of data—the more examples you give, the more efficient it becomes.
Summing up-Artificial Intelligence has its ups and downs, but it’s growing effectively in the field of small business. AI shows that every company can level up its customer service and marketing, no matter its size. Artificial Intelligence helps brands and their customers have a better connection.
We have talked a lot about Artificial Intelligence and its benefits for small businesses—now it’s time to use those solutions and see remarkable effects and improvements!
If you are interested to know more about AI solutions for your brand- don’t hesitate to contact me!
