Why should you use zero-party data in your marketing strategy?
There is a simple answer to this question: because it provides great personalization for each of your customers.
Now, how can you effectively use zero-party data? Here are 3 creative ways to receive it from your clients:
⭐ create quizzes – you can learn a lot of information about your customers’ preferences thanks to quizzes. Be creative and think smart!
⭐ use one-question surveys on your website – this step allows you to personalize customer experience immediately (imagine how content your client will be receiving a personalized offer!)
⭐ encourage customers to join your mailing list – you can provide some extra benefits for the customers who register – special birthday offers, for example. Registration allows you to receive information such as email address, date of birth and personal preferences.
What do you think about our tips on how to collect zero-party data? How do you deal with it in your business? Don’t hesitate to contact us if you have any questions! ?a
